The Research Annex's principal, Cliff Heaton, has conducted research studies for organizations in a range of industries, including financial services, advertising and marketing, education, and healthcare. These organizations include:
Affinity Federal Credit Union |
IBM |
In addition to covering a range of industries, our research experience has been among many B2B and B2C populations on a variety of business issues. These issues include:
- Marketing communications development, tracking, and evaluation
- Brand strategy development and assessment
- Attitude and usage studies
- Customer consideration, satisfaction, and loyalty
- New product/service development and assessment
- Service quality analysis
Below are three case studies highlighting how our research has aided client companies with their customer acquisition, retention, and expansion efforts.
- Comprehensive Brand Study for a Regional Bank
- Exploratory Research Among Target Audience
- Customer Communications Survey
