The Research Annex provides a full range of qualitative research services, conducting in-person or phone-based depth assessments as well as online studies.  We can design, schedule, manage, and conduct all aspects of the research, including discussion guide development, moderating and interviewing, and analysis and reporting.

The qualitative research approaches we use include:

• Focus groups
• In-depth interviews
• Diad and Triad interviews
• Online bulletin board discussions (Delphi discussions)

Qualitative interviewing is one of our core competencies, having conducted in-depth interviews and focus groups among many executive and general public populations, including:

• C-level executives of large international firms
• Financial advisors
• Corporate decision makers for technology
• Physicians and hospital administrators
• Business school deans
• School board administrators, principals, and secondary and college students
• Small business owners
• Blind and disabled individuals
• Retail bank customers and non-customers